Experienced people.
A team ready to bring your vision to life.

Great consulting relies on people who know how to listen, ask the right questions, and occasionally also offer a fresh perspective. Meet the consultants behind your projects, shaping the future together with you.

Dominik Schneider

Managing Director & Senior Consultant

“True creativity requires freedom. Only by breaking through our mental limits can we dream, and thus create truly unique hotels.”

  • Change management and transformation processes
  • Leadership
  • Hotel concept
  • Strategic marketing planning
Team | Brandnamic Selected

Michael Oberhofer

CEO & Senior Consultant

“Good consultancy doesn’t start at the drawing board. I grew up in my parents’ hotel and learned from an early age to instinctively understand the needs not only of guests, but also of teams and managers. It is precisely this intuition – which I share with others in the industry – that I aim to translate into efficient, precisely tailored concepts.”

  • Leadership
  • Communication
  • Motivation
  • Service Excellence
  • Tourism & Trends
Team | Brandnamic Selected

Hannes Gasser

CRO & Senior Consultant

“I get immense enjoyment from consultancy because I want to make a real difference, together with hoteliers. I never settle for the first solution that comes along. Instead, I look closely at where service, sales, pricing, or day-to-day operations can be noticeably improved. With my concepts, I aim to provide clear ideas and inspiration that have a lasting impact – and genuinely inspire the desire to perform.”

  • Brand Development
  • Strategy
  • Guest Communication
  • Digital Transformation
Team | Brandnamic Selected

Diana Monnerjahn

Brand Architect & Senior Consultant

“Turning hotels into legends has always been my goal: concepts that work and ideas that stand out, delivered by a team that turns vision into reality and a good hotel into an unmistakable brand. The results we have achieved with our clients speak for themselves.“

  • Positioning & Profile
  • Analysis & Potential Development
  • Strategy & Support in the Luxury Segment
  • Quality & Excellence
  • Marketing & Visibility
  • Wellness & SPA
Team | Brandnamic Selected

Götz Monnerjahn

Senior Consultant & Marketing Strategist

“Be different from everyone else”.

  • Strategic & Operational Hotel Marketing
  • Strategic & Operational Support
  • Quality & Development
  • Campaigns & Communication
  • Mystery Guesting
  • AI & Hotel Visibility
Team | Brandnamic Selected

Sandra Noderer

Consultant

“What brings me the most satisfaction is developing new hotel concepts, especially when the hosts see themselves in the final product and enthusiastically embrace what we have created together.”

  • Concept development
  • Marketing strategy and planning (for operational or pre-opening phases)
  • Social Media Management & Content Creation
Team | Brandnamic Selected

Jule Bandow

Junior Consultant

“I am passionate about shining a spotlight on hotels run from the heart. The mix of strategy, creativity, and emotion is what makes hospitality marketing truly special.”

  • Social Media 
  • Newsletter Marketing
  • SEO
  • Reporting 
Team | Brandnamic Selected

Magdalena Eder

Marketing Coordinator

“What drives me every single day is my passion for this extraordinary industry. I am constantly fascinated by hotel marketing—its fast pace, the way it evolves with trends, and the endless room for creativity. It feels just as exciting today as it did on day one."

  • Content Marketing & Storytelling
  • Websites
  • Visual Design Print & Social Media
  • Newsletter Marketing
Team | Brandnamic Selected

Kristina Nagl

Marketing Coordinator

“It is fascinating to see an outdated property come back to life with just a few renovations, a touch of courage, and the right mix of marketing strategies.”

  • Communication and client relations
  • Coordination and collaboration with all stakeholders
  • Extensive experience in the MICE industry
  • Creative brainstorming for innovative ideas and marketing initiatives
  • Development and implementation of targeted marketing strategies
Team | Brandnamic Selected

Alexandra Fössinger

Corporate Communication Director

“I like hotels that aren’t afraid to show their rough edges. That’s exactly where a great story begins. Uncovering these unique personalities, shaping a vision, and telling their story in a way that highlights the property's true character—that's what makes it impossible for guests to get it out of their heads.”

  • Creative brand experience
  • Storytelling & Brand Voice
  • Communication & Content Strategy
  • Development of the brand’s visual and linguistic identity
Team | Brandnamic Selected

Evelyn Wieser

Marketing Strategist & Senior Copywriter

“I believe in consistency paired with creativity. A strong hospitality brand doesn’t tell a new story every day. It tells its own story in ever new ways.”

  • Communication concepts
  • Brand Identity
  • Storytelling & Copywriting
  • Personas e target audience analysis, including Sinus-Milieus
Team | Brandnamic Selected

Michaela Kronbichler

Senior Consultant

“A hotel can only be truly successful when strategy and concept aren’t thought through just once but implemented consistently and developed further over time.”

  • Hands-on support for hotel operations
  • Concept and strategy implementation
  • Strategic consulting
  • Long-term operational optimisation
Team | Brandnamic Selected

Elisabetta Rossi

Senior Consultant

“Every hotel has a soul of its own. My job is to recognise that special something and shape it into a concept that is truly unique.”

  • Hotel concept and concept development
  • Creative strategy
  • Positioning and differentiation
  • Extensive experience in new hotel openings
Team | Brandnamic Selected

Our first conversation
Tell us about your vision

Are you planning something new, do you want to grow your hotel, or do you feel there could be more? The Dream Talk is about your projects, your challenges, and your ideas. We don’t offer ready-made answers or a sales pitch, but honest questions and a first sense of direction.

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