Ziach & Candy

A hotel that goes far beyond simply serving exquisite cuisine.

It turns it into a true experience to be lived.

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Ziach & Candy
Concept and positioning: 

working alongside the managers, the concept was refined, positioning Ziach & Candy as a universe where taste becomes an experience.

Ziach & Candy
Marketing development: 

an independent experiential brand was developed from the product range, with a clear message and an emotional approach.

Ziach & Candy
Exhibition design and brand experience: 

demonstrations, tastings, and interactive experiences have been incorporated into a comprehensive program.

Ziach & Candy
Commercialisation:

custom-made experiential formats and bookable packages have been developed for individual guests and groups.

Ziach & Candy

A hotel that aimed to be more than just a place to stay: a place that combines activities, fine dining, and hospitality to create a unique experience. It was right here that the idea behind Ziach & Candy in Großarl first took shape. Together with the management, we refined the concept by further developing its positioning as a realm of taste centered on the experience.

At the heart of it all is the combination of quality, local character, and experience. Artisanal desserts, traditional pastry-making, and moments of creative indulgence come together in a modern presentation. Confectionery production is not only on display but becomes an integral part of the experience: visitors can watch, taste, and get involved first-hand.

The result was far more than just a product brand. Ziach & Candy was conceived as a standalone experiential brand, with a clear message and an emotional approach aimed at guests seeking authentic culinary experiences. The on-site setup is combined with bespoke experiential formats and bookable packages.

The hotel follows the same philosophy: activity outdoors, indulgence indoors. The hosts, Daniela and Florian, combine their home region, the Großarl Valley, with personalised hospitality, regional cuisine, and special culinary experiences. In this way, these different elements come together to form a shared experience; and Ziach & Candy becomes a place that combines pleasure, craftsmanship, and emotion.

Ziach & Candy
Ziach & Candy
Ziach & Candy
Ziach & Candy

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Tell us about your vision

Are you planning something new, do you want to grow your hotel, or do you feel there could be more? The Dream Talk is about your projects, your challenges, and your ideas. We don’t offer ready-made answers or a sales pitch, but honest questions and a first sense of direction.

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