A hotel that
knows its roots.
And yet, it looks ahead just as naturally.
We fused the host family’s deep regional roots with a modern, cosmopolitan vision, creating a unique, independent hotel concept.
The family’s history, the unique features of the property, and the Werdenfels region were brought together to form the brand’s clear common thread.
We supported the Werdenfelserei through its market launch and refined its positioning as an exceptional boutique hotel in the Werdenfels region.
Werdenfelserei
Country life meets a cosmopolitan atmosphere. The Werdenfelserei has its roots in a deep sense of place. When the Erhardt family opened their boutique hotel at the foot of the “mountain of mountains” in 2018, their connection to the Werdenfels region was never meant to be limited to just the name. It was intended to define the entire property, from the architecture and materials to the guest experience.
Drawing inspiration from traditional barn building techniques, the resulting architecture beautifully blends regional elements with modern design. Local timber takes centre stage, giving the Werdenfelserei its warm, natural atmosphere. At the same time, the hotel is anything but traditional. It is precisely these unique details that transform this deep sense of place into a contemporary concept: the upside-down tree in the lobby, the rooftop pool with panoramic views of the Zugspitze, and a design that combines Bavarian charm with a cosmopolitan lifestyle.
This is precisely the idea behind the Werdenfelserei. The natural, warm, and genuine hospitality of the Erhardt family is completely authentic, forming the foundation of a modern guest experience. Here, this sense of place is seen not as a retreat from a wider world, but as the starting point for something new.
This also applies to the culinary experience. From morning till night, exquisite flavours take centre stage. With a concept centred on its roots, the culinary offering takes on its own distinctive signature style, adding another essential piece to the overall experience.
In this way, the Werdenfelserei combines local, homegrown produce with the hallmarks of modern hospitality: character, design, taste, and a clear sense of origin.
Our first conversation
Tell us about your vision
Are you planning something new, do you want to grow your hotel, or do you feel there could be more? The Dream Talk is about your projects, your challenges, and your ideas. We don’t offer ready-made answers or a sales pitch, but honest questions and a first sense of direction.
