A hotel that doesn’t want to be a hotel.

A hotel that didn’t want to be just a hotel, but a holiday concept that combines privacy, authenticity, and personalized service. This is precisely the idea behind Pures Leben in southern Styria. For over ten years, Dietmar Silly has been living his dream of creating a holiday paradise, building accommodation that is second to none.

Rather than building from scratch, old barns and winegrowers’ houses are renovated while consciously preserving their traditional essence. Each building thus has its own character. There are also bespoke services on offer: regional culinary specialties delivered directly to your holiday home, with the option to book wellness massages, e-bike tours, or other experiences.

From this unique blend of privacy and service, a concept with a personality all its own has emerged. Pures Leben embodies the “luxury of simplicity”: tranquility, relaxation, nature, and the pleasant feeling of being fully in tune with oneself. In collaboration with the Silly family, the concept was further developed and, in 2014, was also reimagined from a communications perspective. The website, with its clear and emotional design and responsive layout, has been integrated with strong search engine optimization. To round off the project, we established commercial partnerships, produced print advertising materials, created marketing newsletters, and organized photo shoots. In this way, the concept of a personalized holiday paradise was consistently developed, and the Pures Leben experience was also made visible in the brand’s communications.