A hotel character that thinks differently.
And that is exactly why it fits the Alps so well. Urban soul meets the Alps
Together with the hosts, we developed the idea of an urban hotel in the Alps and turned it into a well-defined, holistic concept.
Thresl’s personality served as the starting point for defining the values, approach, and common thread of the new hotel, ultimately leading to the motto “urban soul meets the Alps”.
We translated this positioning into a clear marketing strategy and developed ‘mama thresl’ as a standalone brand targeting modern individualists across the Alpine region.
mama thresl
A hotel that refused to be just another mountain resort. It needed its own distinct character, a clear identity, and a concept that resonated as much with modern individualists as with the hosts themselves. That was precisely the idea behind mama thresl in Leogang. In 2014, after two years of planning and development, Renate and Huwi Oberlader opened their second property together. The trio—comprising the host family, W2 Manufaktur, and HOTELMARKETING GRUPPE—had already proven to be a winning team through their joint development of the Priesteregg chalet resort. For mama thresl, we needed to create something entirely new: an urban hotel in the heart of the Alps.
The starting point was deeply personal, as the hotel is named after Theresia, affectionately known as Thresl, Renate Oberlader’s mother. Her life achievements and, above all, her unique personal qualities served as the inspiration for the entire project. Her personality shaped the core values that still form the common thread running through the property today.
At mama thresl, warm hospitality, dynamism, quality, and natural design blend seamlessly. The hotel fuses a deep connection to the Alpine landscape with an urban lifestyle, creating a place that deliberately defies traditional categories.
It is precisely this connection that has become the heart of the brand: urban soul meets the Alps. A simple concept that brings together the product, the atmosphere, and the target audience, giving mama thresl a clear positioning in the Alpine region.
This is how a personal story was transformed into a distinct hotel identity, and a vision into a concept which, even at the time of its opening, provided a clear answer to the question: who is this hotel really for?
Our first conversation
Tell us about your vision
Are you planning something new, do you want to grow your hotel, or do you feel there could be more? The Dream Talk is about your projects, your challenges, and your ideas. We don’t offer ready-made answers or a sales pitch, but honest questions and a first sense of direction.
