A hotel that
reimagines the Alps.
And creates space for both calm and adventure.
together with the managers, the idea of a contemporary alpine retreat took shape, which then developed into a standalone, comprehensive concept.
the unique characteristics of the location, the convergence of mountains, roads, and design, and the guiding principle “the mountain. the road. the place.” have become the brand’s central theme.
we have translated the brand positioning into a clearly defined brand identity and laid the foundations for authentic communication.
Designer Motel glockna
Between the mountains and the road sits a place with a character all its own. The Designer Motel glockna, at the foot of the Großglockner, combines the authenticity of the Alpine landscape with a minimalist, contemporary design. Together with the management, we have developed a brand identity that highlights the unique location and character of the property: the mountain. the road. the place.
We started with a question: what makes this place unique? The answer lies in the mix of nature, movement, and homebase. The proximity to the Großglockner Hochalpenstraße, the Großglockner High Alpine Road, is much more than a geographical fact here; it becomes part of the story. The glockna is both a refuge and a starting point: a place to catch your breath, and a place to set off again.
This idea runs through the entire experience. Minimalist architecture, natural materials, and a clean visual style create an atmosphere where the landscape takes centre stage. Instead of Alpine clichés, glockna focuses on authenticity, quality, and a design that conveys a sense of calm while at the same time sparking curiosity.
That’s exactly where the brand’s personality lies. The Designer Motel glockna combines the power of the mountains with a contemporary way of life, and demonstrates what Alpine tourism can look like today: crisp, personal, with a character that does not alter the place but brings out its uniqueness.
Our first conversation
Tell us about your vision
Are you planning something new, do you want to grow your hotel, or do you feel there could be more? The Dream Talk is about your projects, your challenges, and your ideas. We don’t offer ready-made answers or a sales pitch, but honest questions and a first sense of direction.
