German Brand Award 2021
The Bergkristall shows how a hotel can transform into a distinctive brand. Step by step, the Lingg family has evolved the property from a simple mountain restaurant into a 4*S resort, constantly investing in the brand. What sets the Bergkristall apart, beyond its unique hillside location and aesthetic qualities, is above all the experience that guests enjoy here. Working alongside us, the brand's essence was developed as the common thread of the marketing strategy. The result: a clear, cohesive brand identity that highlights the property’s true character, recognised by the jury of the 2021 German Brand Award in the “Excellent Brands in Tourism” category.
Our first conversation
Tell us about your vision
Are you planning something new, do you want to grow your hotel, or do you feel there could be more? The Dream Talk is about your projects, your challenges, and your ideas. We don’t offer ready-made answers or a sales pitch, but honest questions and a first sense of direction.
